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The Strange and Not So Strange About Disney’s Strange World: A Visceral and Social Semiotic Analysis

Author(s)
Meza Guzman, Bernardo Leonardo
Quintero, Edgar Nunes
Lelis, Catarina
Date Issued
2023
Type
http://purl.org/coar/resource_type/c_3248
Publisher
Springer Nature
DOI
10.1007/978-3-031-47281-7_28
Abstract
Disney is well-known for producing entertainment contents that engage equally children and adults. However, some of the messages conveyed in many of Disney’s productions involve a sense-making that young children cannot attain due to a lack of pre-existing knowledge-based structures. This paper presents a semiotic analysis through a brief and synthetic deconstruction of animated film by Disney, Strange World. Social Semiotics is used to speculate on the possible strategies the creators had when having to communicate through a digital medium grounded on moving images. Using concrete examples, it is possible to observe how the content created follows a series of good practices to better communicate through an engaging and attractive narrative with the target audience, both children and adults. However, there is much information at different layers within the movie that children cannot reach, which leads to a discussion on what may prevail and what may be left out in a message that ought to be passed out to the younger generations.
Citation
Quintero, E., Lelis, C., & Guzman, M. (2023). The Strange and Not so Strange About Disney’s Strange World: A visceral and social Semiotic analysis. En Springer series in design and innovation (pp. 345–356). Springer Nature. https://doi.org/10.1007/978-3-031-47281-7_28
Subjects

Multimodalidad

Estudio de casos

Análisis del discurso...

Nivel de acceso
http://purl.org/coar/access_right/c_14cb
Campo del conocimiento OCDE

https://purl.org/pe-r...

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